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William Hill Advert Linked Betting to Sexual Success

William Hill advert connected betting to sexual success

15 May 2019

An advert for a betting firm seen on the dating app Tinder has been prohibited for linking gambling to sexual success.

The ad for William Hill, which was sent as a message to users, read: “Stuck in the buddy zone? You will not be for much longer if you utilize this promotion code Cheltenham [horse racing] totally free bet bet9ja’s welcome offer.”

It was followed by a link to download the yohaig code William Hill app.

But the Advertising Standards Authority (ASA) stated it should not appear again in its existing type.

It stated that, according to marketing guidelines, gambling advertisements should not link betting to “seduction, sexual success or improved appearance”.

“We thought about that the text … suggested that those who gambled would be most likely to develop a relationship into a sexual relationship and therefore linked gambling with sexual success,” it stated.

William Hill at first protected the March advert after a customer grumbled.

The company said clients who signed up would “participate in a relationship with William Hill”, and the advert was expected to relate this to the nature of business they were advertising on – Tinder.

It said it was not its objective to link betting to sexual success.

However, upon reflection it agreed the ad could have been misinterpreted and took it down willingly.

William Hill said: “We take on board what the yohaig code ASA have actually stated about this promotion code specific advert and have actually eliminated it from flow.”

Tinder meanwhile said it had actually reviewed the ad before releasing it, finding it was not socially irresponsible, offensive or .

‘Speechless’

Campaigners have been requiring tougher policy of gambling advertising.

One, the Bishop of St Albans, Dr Alan Smith, stated he was “left speechless” by advertisements like William Hill’s.

“The gaming market’s method to self-regulation appears farcical as more of these adverts are exposed. I fear some betting firms are now operating under a ‘do not get caught’ mindset.

“The ASA’s robust action ought to be a wake-up call to the industry.”

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